THE RISE OF PREDICTIVE AUDIENCE TARGETING IN PERFORMANCE MARKETING

How to Prevent Mobile Ad Fraud With Performance Marketing SoftwareMobile fraud is an existing and ever-growing industry issue, wasting billions of dollars annually. It is a problem that will not go away – but it can be prevented with the right tools and strategies.One of the most effective strategies to prevent fraud is a unified performance mark

Just How to Decrease Mobile App Churn With Efficiency Advertising SoftwareApplication churn is an essential service metric that measures the percent of individuals that stop using an application in a provided duration. A high rate of spin can be a warning sign that users are wearying and turning to rival apps.While customer procurement approaches a